With the massive leaps in technology in our sector, it can be hard to understand the benefits of having a physical presence operating in your retail space. Here's 5 reasons why having a retail security guard can add value to your customers retail experience. 
1. Stopping Shoplifters 
 
One of the biggest concerns in retail is shoplifting. With so many different products and customers in a store, it can be nearly impossible to keep track of everyone. Shoplifting can create huge monetary losses for a company. With security officers present, the risk of shoplifting is reduced because of the increased likelihood of getting caught. If someone does try to shoplift, security officers are more likely to see the act and address the situation quickly. Security officers are a great way to deter shoplifters and ensure that they always get caught. 
 
2. Improved Security 
 
Shoplifting is not the only crime that can occur in a retail store. White Star Security officers are highly trained to monitor an area for any suspicious activity. They can address any potential incidents before they occur. Our Security officers are also trained in deescalating situations. Peak retail times such as the holiday season, crowd control and de-escalation of incidents are crucial to keep a retail store running smoothly. Security officers are a great way to improve the overall security of your business and ensure that all customers and employees are safe. 
 
3. Added Customer Service 
 
When our security officers are patrolling a retail store, they become part of the business. Customers will feel comfortable asking security officers for directions and other assistance they might need. At night, security officers can help escort customers and employees to their vehicles to ensure that they arrive safely. Not only will security officers make your business safer, but it will make your customers feel more comfortable and improve their overall satisfaction with their experience. 
 
4. Emergency Situation Response 
 
White Star Security officers are a great asset in the case of emergency situations. Although your store may have drills and certain procedures in place, it can be difficult for untrained individuals to react calmly in a high stress situation. Our Security officers are trained to maintain a level head in high-pressure situations and react quickly and appropriately. They are also an effective resource in providing instruction for all patrons of an establishment and ensuring that everyone remains calm and reacts appropriately. 
 
5. Peace of Mind 
 
In addition to improving your safety, hiring Security officers will give you peace of mind that your establishment is secure. White Star Security officers receive some of the best training in the industry, including ACT – Action Counter Terrorism. The UK is currently at a National threat level of substantial regards the likelihood of a terrorist attack. You can have complete confidence that they will handle any security situations appropriately. Our Security officers are well versed in handling security breaches, watching for suspicious activity, deescalating tense situations, responding to an emergency, and monitoring video surveillance. 
Hiring a White Star Security officer rather than relying on your own employees for these purposes will ensure that these functions are carried out effectively. 
 
For more details on how we have improved the quality of #RetailSecurity reach out to one of our team and we will help you explore all the options available to you - 0113 8873 785; sales@white-star.co.uk 
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